SEO Training For Higher Education Marketing Teams
Today’s students live in a digital world and rely heavily on Google to make some of the most important decisions of their lives, including which college or university to attend.
In the competitive environment of higher ed, if you want to be at the top of students’ lists for schools they’re considering attending, you need to be at the top of Google. And not just for a handful of keyword phrases, but for hundreds of terms that relate to your school’s majors and programs.
The good news is that you can boost enrollment at your college or university by implementing simple SEO strategies across the primary pages of your website.
SEO Training For Marketing Teams Across Campus
Whether you’re a small marketing team serving the entire college, or you have multiple marketing teams spread across the schools and departments of your large university, we can create customized SEO training to meet your exact needs.
Customized SEO Trainings For Colleges And Universities
In our customized SEO trainings, we can show you how to:
- create content that will attract qualified clicks
- write program pages that will inspire potential students to attend your college
- increase conversions (requests for information, campus tours, and applications)
- develop targeted clusters of pages that will help your programs compete against programs at other colleges and universities
- combine SEO strategies with your other marketing strategies (such as e-mail campaigns or pay-per-click advertising)
Customized SEO Trainings For Higher Ed Marketing Teams
Our most popular SEO trainings for colleges and universities include:
SEO Training Delivery Options
We can deliver SEO training in a variety of ways. Options include:
- remote SEO trainings (conducted through Zoom)
- SEO trainings on campus
- half-day or all-day SEO workshops on campus
For more information about SEO training for higher ed marketing teams, or to schedule a free 30-minute SEO consultation, you can click here to book a meeting time, e-mail firstname.lastname@example.org, or call (303) 587-9647.
Note: Our SEO training company is based in Denver, Colorado, and we work with higher ed marketing teams throughout the U.S. and Canada. Jennifer Croft is one of the foremost experts on SEO in higher education, having worked on more than 130 college website SEO projects.
In addition to offering SEO corporate training, we also offer: SEO corporate training, SEO training for marketing and creative agencies, SEO training for non-profit organizations, and SEO training for marketing specialists.